Path
For REIT operations, leasing and asset management teams

How many prospects view your units online and never call?

Three inputs you already know. Two numbers on screen in about a minute. Your Silent Prospect Report by email.

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A prospect holding a finger to her lips
Viewed: 2 bed • 14mCalled leasing: NeverHigh Intent • 92
Your portfolio
Live

Numbers update as you type. Nothing on this page is a guarantee.

Silent prospects per year
30,240
Prospects who research your units online and never contact leasing. Estimate from your inputs and Path’s modeling assumptions, listed under More assumptions.
What one day less vacant is worth
$373K per year
Across the 5,400 units that turn each year, at your average rent. This is arithmetic from your inputs, not a forecast.

Email me my Silent Prospect Report

  • Three scenarios: 1, 2 and 3 fewer days vacant per turn on covered assets
  • Year-one and steady-state cost, onboarding included, payback in months
  • Every assumption printed so your finance team can check it
  • A link that reopens your numbers, so you can forward it

We send the report, one note from Drew Maddox at Path, and nothing else unless you ask. Prefer a conversation? Email Drew directly to have your numbers run for you.

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Participant, Nareit 2026 PropTech and Innovation Partnership, alongside Fifth Dimension and Intapp. Read the announcement on REIT.com.
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Program participation is not an endorsement by Nareit.
Sample report (sample inputs; yours replace them as you type)

12,000 units · 40 multifamily assets · 15 covered

Multifamily property, illustrative
Silent prospects30,240 a yearOne day less vacant$373K a year12,000 units
A prospect browsing apartment photos on a phone at home
Called leasing:NeverHigh Intent • 92
01Silent prospects
30,240
prospects a year research your units online and never contact leasing

5,400 turns plus 600 lease-up units, times 12 prospects per lease, times 70 percent who research online, times 60 percent who never reach out. The last three are Path modeling assumptions; the online share is editable under More assumptions.

An empty, freshly turned unit waiting for its next resident
Vacant per turn:30 days5,400 turns a year
02Vacancy cost on turning units
$373Ka year
is what one day less vacant per turn is worth across your portfolio

Vacancy on turns costs about $11.2M a year (5,400 turns x 30 days x $69.04 daily rent). On the 15 covered assets, one day is worth $140K a year.

42+ languagesIntent score
03What Path recovers
$140Ka year
conservative case on 15 covered assets payback about 10 months

A guide inside the tour answers prospects in 42+ languages and scores intent, so fewer of them go silent. Scenarios recover 1, 2 or 3 days per 30 days vacant among online researchers, on Insights with onboarding at $6K per asset. All three are below.

A newly delivered apartment building in lease-up
In lease-up:600 units14 months to stabilize
04Lease-up, shown separately
$116K
of lease-up carry avoided on covered assets, 0.5 months sooner (conservative)

600 units in lease-up, 14 months to stabilize, carrying about $8.8M today. Kept out of the turnover number because lease-up absorption is a different budget.

Aerial view of an apartment community, illustrative
Covered:15 of 40 assetsInsights
05Coverage
15 of 40
assets covered on Insights, at $34K a year after year one

Plans do not stack. Compare 6, 15 and all 40 assets below, conservative case.

All three scenarios, covered assets only

Each recovers 1, 2 or 3 days per turn for every 30 days a unit sits vacant today, among prospects who research online. 15 of 40 assets on Insights. Year-one cost includes onboarding.

Conservative1.0 days saved per turn
$140K recovered per year
Year-one cost
$117K
Payback
about 10 months
Return, year one
1.2x
Return, steady state
4.2x
Base2.0 days saved per turn
$280K recovered per year
Year-one cost
$117K
Payback
about 5 months
Return, year one
2.4x
Return, steady state
8.3x
Aggressiveupper bound3.0 days saved per turn
$419K recovered per year
Year-one cost
$117K
Payback
about 3 months
Return, year one
3.6x
Return, steady state
12.5x

Coverage options

6 assets on Path+
$56K per year
$18K per year after year one
Payback about 11 months
15 assets on Insights
$140K per year
$34K per year after year one
Payback about 10 months
40 assets on Portfolio pricing
$373K per year
Quoted per portfolio (shown at $101K a year, the Insights rate)
Payback about 10 months

One plan per portfolio; plans do not stack. Above 15 assets the cost shown is a placeholder at the Insights rate until Path quotes it. Conservative case.

Assumptions and sources

  • Turns per year: 5,400 (12,000 units x 45% turnover)
  • Daily rent: $69.04 (monthly rent x 12 / 365)
  • Days vacant per turn: 30 (your input or the sector default)
  • Prospects per signed lease: 12 (Path modeling assumption)
  • Online research share: 70% (Path modeling assumption)
  • Online prospects who never reach out: 60% (Path modeling assumption)
  • Recovered days per turn: 1, 2 and 3 per 30 days vacant, capped by the online share
  • Onboarding: $6K per asset, in year one only
  • Lease-up lift: 5%, 10% and 15% fewer months to stabilize, times the online share (Path modeling assumption)
  • Lease-up carry: linear absorption, so about half the lease-up units sit vacant on average
  • If sustained, at your 5% cap rate, the conservative net is worth about $2.1M of value (appendix only)

Every number is an estimate from the inputs shown. Replace any assumption under More assumptions. Download the PDF report.

Take the full report with you

Seven pages: big numbers, charts, payback timeline and every assumption.

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Why prospects go silent

A prospect opens your listing, looks at the photos, maybe a tour, forms an opinion and leaves. No form, no call, no text. Your CRM never sees them, so nobody counts them. We call it the silent buyer problem, and the report above is an estimate of its size for your portfolio.

Path puts a guide inside the tour. The prospect walks the unit on their phone, asks questions in their own language at any hour, and your team sees who is serious before the first call: what they looked at, what they asked and how long they stayed. Path builds the tours, so you do not need existing virtual tours to start.

Path does not replace your CRM, your contact center or the chat tool you already run. It sits in front of them and hands them a warmer prospect. The first call feels like a fifth call.

More assumptions (open)

Also assumed: 12 prospects per signed lease and 60 percent of online prospects who never contact leasing. Both are Path modeling assumptions.

Three questions REIT teams ask

Do we need existing virtual tours?
No. Path builds them from your photos, floor plans or renderings.
Does the guide replace our leasing team or our chat tool?
No. It answers inside the tour and hands your team a scored prospect. Your follow-up stays where it is today.
Who controls what the guide says?
Ask us. We will walk your legal team through how the guide is configured and reviewed before anything goes live.
Drew Maddox

Rather talk than type?

Book a call with Drew Maddox, Partnerships at Path Intelligence, to walk through your portfolio. Or email Drew your company name and get the numbers run for you.

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